Dingdong for BENCH is SPANK'd!

Jewelz writes...

Here's another one of Dingdong's BENCH ads along Guadalupe... There are so many oversized billboards showing him. Do you think these billboards promote the value of decency and courtesy when it shows a person in his underwear? SPANK'd!

*taken from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWC62cATBW5sX4PbezbAp02R3aFBKc6NmuMv7jteEVZYf2m7uSkJkbH6Lrz1a4B6_XyGB3qOgTBkA7PEal7eReB2fJkdzLGRz1VasPtBKFjoU1nv3WSKweZk4nqVxRgpkWc341vmiTTPno/s1600-h/dingdong-dantes-bench.jpg

In the Advertising Code of Ethics, ARTICLE 1 STATEMENT OF GENERAL PRINCIPLES,

Section 9, states, "Advertising and its practitioners are encouraged to promote the
following additional values:

1. National unity
2. Respect for human dignity and the rights of all
3. Decency and courtesy
4. Respect for religious beliefs, customs and traditions
5. Pride in things Filipino
6. Respects for law and authority
7. Adherence to principles of justice, honesty and fair play
8. Dignity of labor
9. Environmental concern."

This ad definitely does not promote respect for human dignity. If it did, it would not have shown Dingdong only wearing briefs. Instead, he chose to pose and reveal parts of his body which should be kept private. Where is the decency here? I think this ad definitely is a distraction because it reveals everything.

Furthermore, this BENCH ad violates Article IV Section 1 of the Advertising Code of Ethics, Number 4 and 5 which states, "Profanity, obscenity and vulgarity, or presentations which are offensive to contemporary standards of decency of morals, shall not be allowed, even when understood only by a part of the audience." and "Indecent exposure of the human body shall not be allowed. Some exposure of the human body may be allowed in advertisements when in good taste and relevant to the product or service being advertised, the situation being portrayed or the audience being addressed."

I think Bench should think of another strategy to market their underwear. They have been showing too much obscene billboards. It may bring them money for now, but they are degrading the morals of society. We should uphold what is right and true and respect the privacy of others.

*Thanks to MM, one of our readers who suggested that this ad should be SPANK'd!

What do you think?

Code of Ethics - Article III

Jewelz shares...

If there are any violations in the Code of Ethics for outdoor advertisements, please read Article III of the OAAP Code of Ethics taken from http://www.oaap.org.ph/code_ethics.html. Sanctions and disciplinary actions are stated below.

ARTICLE III

The Grievance Committee

Section 1 Complaints for alleged violations of this Code shall be referred to the Grievance Committee of the Outdoor Advertising Association of the Philippines (OAAP).


Section 2 Composition of the Grievance Committee. The Grievance Committee shall be composed of pool of seven (7) members, whose Chairman shall be appointed by the OAAP president. The Committee Chairman shall choose its members from the general membership.


Section 3 The functions of the Grievance Committee are as follows:


3.1 To act on any complaint from members of the association lodged against a co-member and other outdoor advertising practitioner.

3.2 To mediate and settle amicably any intra-party dispute among members of the association arising from illegal practice of its trade or profession.

3.3 To investigate, conduct hearing and adjudicate cases that maybe assigned to it.

3.4 To handle other matters which the president may assign to the committee from time to time.


Section 4 From time to time, the Board shall review, revise and promulgate implementing rules and regulations on dispute settlement, including the proceedings of the Committee and the amount of filing fees.


Section 5 Sanctions. Violation of any provision of this Code may be subject to a fine and disciplinary action. Fines shall be imposed as follows:

a) P5,000.00 per offense for violation of 3.1, 3.2, 3.4, 3.8, 3.9 and 3.12
b) P10,000.00 per offense for violation of 3.5 and 3.13
c) P50,000.00 per offense Violation of 3.3


Disciplinary action shall take the form of any of the following:

a) Warning - for the violation of the OAAP’s Code of
Ethics or for resorting to unethical conduct or practice.

b) Reprimand - discretion of the Board.

c) Suspension - discretion of the Board.

d) Expulsion - refusal to abide by the decisions of the
Board in the following instances:

• violations of any of the provisions of the
OAAP Code of Ethics and Guidelines.

• complaint cases

In any of the above cases, the Board reserves the right to duly notify the ADBOARD and the relevant government agency/ies of its decision and the violation of the party/ies concerned for proper action.

A party adjudged to be guilty of violating the Code of Ethics or at fault shall likewise reimburse the other party for the cost of the filing fee (if the latter shouldered the cost) within thirty (30) days from finality of the decision. An aggrieved party shall likewise be entitled to restitution for the damage caused by the guilty party.


APPROVED AND RATIFIED BY THE GENERAL MEMBERSHIP
THIRD GENERAL MEMBERSHIP MEETING FOR 2006
29 September 2006, Friday, 5:30 p.m.
Italianni’s Megamall, Pasig City