We are fourth year Integrated Marketing Communications students. In partial requirements for our Communication Ethics class, we made this blog to analyze and evaluate advertisements based on what we learned. We would also appreciate it if you would post your comments regarding the ads that we post in this blog. Thank you for your participation.
Welcome! We have posted different kinds of ads and SPANK'd those we think have unethical content. Feel free to browse through the posts and tell us what you think.
Definition:
SPANK (spăngk)
v., SPANK'd, spanking, spanks.
To discipline an ad because of its unethical content.
Group Members:
Jewelz is one of the most active spanker of bad ads.
Jaymee one of the "spankers" of bad ads. Fun-loving, carefree girl who doesn't tolerate unethically executed ads!
Pearl is an avid spanker of bad ads.
Jewelz is one of the most active spanker of bad ads.
Jaymee one of the "spankers" of bad ads. Fun-loving, carefree girl who doesn't tolerate unethically executed ads!
Pearl is an avid spanker of bad ads.
Erine, a communications student. Although a blogging neophyte, his passive demeanor belies his writing skills.
4 comments:
From a 39 yr. old Dad:
Advertising is an excellent tool in the field of marketing. However, maintaining good standards to keep good taste, as well as ethical parameters in the business world, is a must.
Additionally, good taste also pose relevant issue cocerning morality. We must at all times maintaining high value in advertising. By merely showing "flesh" and not considering the diversity of the audience of this particular ads, not only demean the integrity of the advertising industry.
Further, it incumbent to all advertisers to maintain high statndards at all times! How you feel if your young daughters and sons, and even children sees these horrendous picture! They might think that playboy magazine is huge part of advertising business! Displaying part of the body can be done appropriately, again, maintaining our morale standards.
It is true that to capture the audience attention, advertisers must capitalized in using an amazing subject! However, they can still remain competetive by showing a "model" that can get the attention of the customers. Remember, your own child, parents and the entire community is watching. By chance, it could lead to the downfall of the advertising industry. A good example of this is the past legal action taken against one of the alcohol firm, in which they conveyed an ugly message to the viewing public. Mind you that firm lost big time and maintaining public "trust" is a significant factor to condsider.
My suggestion to all advertiser is to always include high moral standards in creating "all" their advertisement.
A 42 yr. old mother:
I am not quite sure if the picture shown is intended to compete in "nudity contest" or just to show some skin just to make a living? The picture shown reminds me of the undesirable magazines that are sold in numerous stores. It would be disastrous for my own children to see this "picture!"
What happened to our family values? I too go to work to earn money, but it does not mean that I have to violate our moral standards. We go to school to learn the very basic principle of good ethics. One of which is to not engage in showing sensitive part of our body to the public.
As a mother, raising my children to be a good citizen includes high morals.
In todays computer technology, it is very easy for our children to gain access into the internet world. I am sure that other parents like me, will keep awareness to our children that it is not always good to view this type of advertisement. There are good choices to make...
There are a billion more ways to advertise underwear or in this case a "low rise" jeans. Why does Bench ALWAYS have to market their products in a sexually suggestive way? I'm glad there are still people like us who aren't carried away by the truckloads of unethical advertising in this era of today's so called "liberal society"!
http://bp2.blogger.com/_qV2F4Nbv2iY/R8ImgN-OPxI/AAAAAAAAABE/E_J254p2iR0/s1600-h/jaymee2.jpg
Ethical advertising? Sexually explicit content by showing to much skin? And this is the picture you post? Yeah right... Damn, that picture is sooooooo respectable I may have to puke right here, right now... There is so much stinking hypocrisy here that it's invading my nostrils and seeping through my pores. Fuck... This is disgusting...
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