Jewelz believes...
Although Max by Revicon no longer shows this ad on television, I still think that they should get SPANK'd for showing it on local TV. There are many children watching local TV shows and they too are exposed to its sexual connotations. When children see this behavior, they may think that it is okay and it is being accepted, when in reality it is NOT.
At first we think the ad is for extra energy and exercise, however, in the end the girl sits up and we realize that this is for married men because of its sexual content.
This ad should be targeted to married men and should not be broadcasted on television. They should use other forms of advertising such as direct marketing to avoid those outside their target market from viewing it.
This TV commercial violated the Advertising Code of Ethics - Article IV, Sec. 1, # 6, which states,
“Advertisements should not depict or exploit persons as sex objects and should not carry any sexual entendres.” According to Oxford English Dictionary, sexual entendres means having a double sense or meaning. This TV commercial suggests that the man and woman were doing the sexual act. This ad is SPANK'd!
“Advertisements should not depict or exploit persons as sex objects and should not carry any sexual entendres.” According to Oxford English Dictionary, sexual entendres means having a double sense or meaning. This TV commercial suggests that the man and woman were doing the sexual act. This ad is SPANK'd!
What's your say?