Dingdong for BENCH is SPANK'd!

Jewelz writes...

Here's another one of Dingdong's BENCH ads along Guadalupe... There are so many oversized billboards showing him. Do you think these billboards promote the value of decency and courtesy when it shows a person in his underwear? SPANK'd!

*taken from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWC62cATBW5sX4PbezbAp02R3aFBKc6NmuMv7jteEVZYf2m7uSkJkbH6Lrz1a4B6_XyGB3qOgTBkA7PEal7eReB2fJkdzLGRz1VasPtBKFjoU1nv3WSKweZk4nqVxRgpkWc341vmiTTPno/s1600-h/dingdong-dantes-bench.jpg

In the Advertising Code of Ethics, ARTICLE 1 STATEMENT OF GENERAL PRINCIPLES,

Section 9, states, "Advertising and its practitioners are encouraged to promote the
following additional values:

1. National unity
2. Respect for human dignity and the rights of all
3. Decency and courtesy
4. Respect for religious beliefs, customs and traditions
5. Pride in things Filipino
6. Respects for law and authority
7. Adherence to principles of justice, honesty and fair play
8. Dignity of labor
9. Environmental concern."

This ad definitely does not promote respect for human dignity. If it did, it would not have shown Dingdong only wearing briefs. Instead, he chose to pose and reveal parts of his body which should be kept private. Where is the decency here? I think this ad definitely is a distraction because it reveals everything.

Furthermore, this BENCH ad violates Article IV Section 1 of the Advertising Code of Ethics, Number 4 and 5 which states, "Profanity, obscenity and vulgarity, or presentations which are offensive to contemporary standards of decency of morals, shall not be allowed, even when understood only by a part of the audience." and "Indecent exposure of the human body shall not be allowed. Some exposure of the human body may be allowed in advertisements when in good taste and relevant to the product or service being advertised, the situation being portrayed or the audience being addressed."

I think Bench should think of another strategy to market their underwear. They have been showing too much obscene billboards. It may bring them money for now, but they are degrading the morals of society. We should uphold what is right and true and respect the privacy of others.

*Thanks to MM, one of our readers who suggested that this ad should be SPANK'd!

What do you think?

Cathy Valencia gets SPANK'd!

Jewelz SPANKs...

I saw another ad that violated the Philippine Advertising Code of Ethics along EDSA, Cubao by Cathy Valencia. It had a picture of a woman who looks naked covering her chest with h

er arm and they covered the bottom with a swipe of the color blue to match the background. The billboard was advertising a skin and body center where you can improve your skin. The message of the billboard is: "You can have flawless skin at Cathy Valencia Skin Center," and the photo is relevant to the service, however, I believe that it is indecent to show a naked woman on the billboard. In Article IV, Section 1, # 5 of the Philippine Advertising Code of Ethics, it says,

“Indecent exposure of the human body may be allowed in advertisements when in good taste ad relevant to the product or service being advertised, the situation being portrayed or the audience being addressed.”

The Cathy Valencia billboard violated Article 4, Section 1, number 5 by exposing to much skin! It serves as a distraction and furthermore, it degrades the woman in the billboard ad because she was exposing herself in public. What is private should be kept private and should not be seen by anyone and everyone.

This is NOT the billboard I saw along EDSA in Cubao, but here is a picture of Cathy Valencia's other billboards that do not show a naked woman and would have been better to use in all locations.

Have you seen the Cathy Valencia ad along EDSA, Cubao? What do you have to say seeing a naked woman on a billboard?

Good ads...

Jewelz shares...

In our Marketing Communications Research class, we had an assignment where we would choose good ads and bad ads. We also had to find out what makes an ad good and what makes them bad. Our group (Chin Taguines, Ikai Lopez and Avvy Hernandez) came up with a criteria from what we learned from other classes.

Here is out criteria:

1. Never Been Done. This means the idea in the ad is fresh. It is unique and has never been done.
2. Single-minded. The ad is focused and is understood by the target audience.
3. Appealing Execution. The ad is pleasant, and the audience wants to look at it. It is also artful and likeable. The ad can also be entertaining and it is hard to ignore.
4. Unassailable. The ad can not be questioned. The product or service must be able to deliver and this gives the brand credibility.
5. Strategic. The ad should be relevant and it should answer the problem; a solution to a need or want.
6. Moving. It should be able to move the mind or heart. It evokes action.
7. Ethical. Should not promote bad behavior or ideals.

Keeping this in mind, we think good ads should be able to comply with the criteria. One good example is the Emperador Brandy, Tagumpay ad. Emperador is an alcoholic drink, yet it did not show girls in skimpy outfits and they weren't objectifying women to sell their product. Instead, they showed the Gutierrez brothers celebrating their achievements in relation to what their dads had taught them. Let us applaud Emperador Brandy.

Here is another ad that did very well too! It's one of my favorites, the Dove Self Esteem Fund. I think it is a very good example of showing children and teens the true meaning of beauty. Being beautiful does not mean you are the richest, prettiest or skinniest girl like the one shown in billboards and advertisements, but each and every one of us is beautiful inside and out because we are unique. Claps again for another wonderful ad.

What do you think of the ads? Tell me your reactions, I'd like to hear from you. :)