Pearl shares...
Here is a criterion on what makes an advertisement good. This criterion is based on everything me and my groupmates have learned in our Marketing and Advertising classes in our Integrated Marketing Communication course.
Good advertisements are...
1. Ethical
- It complies with the Advertising Code of Ethics. It does not violate the code. Should not
promote bad behavior or ideals.
2. Comprehensible
- The story gets across consumers and they understand the message
3. Credible
- The advertisement’s message is credible
4. Truthful
- The message of the advertisement is true.
5. Relevant
- The story addresses consumer needs
6. Appealing
- The most ‘subjective’ parameter is liking the advertisement. It is likeable.
7. Unique
- The idea is fresh, unique and has never been done
8. Single-minded
- The ad is focused and is understood by the target audience.
6. Moving
- It should be able to move the mind or heart. It evokes action.