What are GOOD ads?

Pearl shares...

Here is a criterion on what makes an advertisement good. This criterion is based on everything me and my groupmates have learned in our Marketing and Advertising classes in our Integrated Marketing Communication course.

Good advertisements are...

1. Ethical
- It complies with the Advertising Code of Ethics. It does not violate the code. Should not
promote bad behavior or ideals.
2. Comprehensible
- The story gets across consumers and they understand the message
3. Credible
- The advertisement’s message is credible
4. Truthful
- The message of the advertisement is true.
5. Relevant
- The story addresses consumer needs
6. Appealing
- The most ‘subjective’ parameter is liking the advertisement. It is likeable.
7. Unique
- The idea is fresh, unique and has never been done
8. Single-minded
- The ad is focused and is understood by the target audience.
6. Moving
- It should be able to move the mind or heart. It evokes action.

All the ads we've SPANK'd so far...

Here is a list of the Ads we have posted. Feel free to click on the links to view the ad you want to see. Tell us what you think of the ad.

FEBRUARY

1. Bench Low Rise Jeans
See Analysis on Bench Jeans>>

MARCH

3. Bayantel Satisfaction Guarrantee Billboard has been SPANK'd
4. Enfakid Lea Commercial
See Analysis on Enfakid Lea Commercial>>
5. Spice up your Life!
See Analysis on Spice up your Life!>>
6. Bingo Biscuits
See Analysis on Bingo Biscuits>>
7. Frenzy Condoms FX Wraps has been SPANK'd
8. MAX by Revicon
See Analysis on MAX by Revicon>>
9. Bench Billboard has been SPANK'd
10. Cathy Valencia Skin Center has been SPANK'd
11. Second Bench Billboard of Ding Dong has been SPANK'd