Max by Revicon gets SPANK'd

Jewelz believes...

Although Max by Revicon no longer shows this ad on television, I still think that they should get SPANK'd for showing it on local TV. There are many children watching local TV shows and they too are exposed to its sexual connotations. When children see this behavior, they may think that it is okay and it is being accepted, when in reality it is NOT.

At first we think the ad is for extra energy and exercise, however, in the end the girl sits up and we realize that this is for married men because of its sexual content.

This ad should be targeted to married men and should not be broadcasted on television. They should use other forms of advertising such as direct marketing to avoid those outside their target market from viewing it.

This TV commercial violated the Advertising Code of Ethics - Article IV, Sec. 1, # 6, which states,
“Advertisements should not depict or exploit persons as sex objects and should not carry any sexual entendres.” According to Oxford English Dictionary, sexual entendres means having a double sense or meaning. This TV commercial suggests that the man and woman were doing the sexual act. This ad is SPANK'd!

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Max by Revicon

Jewelz shares...

Check out this ad: Max by Revicon

It used to be shown on TV in local channels.

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Frenzy Condoms - FX Wraps gets SPANK'd

Jewelz replies...

A few of our readers noticed that there are FX wraps of Frenzy Condoms roaming Metro Manila. Frenzy is definitely getting SPANK'd!

Frenzy used to be advertised on television with the tagline, "Get into it," which was a message targeted to teens. They portrayed it in an attractive and cool manner to be able to get the attention of teens. Furthermore, Frenzy used FX Wraps for their below the line advertising which reinforced the idea of pre-marital sex targeted to teenagers.

This is definitely a sin product because for one, condoms are mainly used as a contraception so that those engaging in sexual intercourse would prevent the girl from becoming pregnant. Second, this should not be even marketed because it goes against procreation. Third, it allows two people who are not married to behave indecently without having to deal with the consequences.

If one wants to argue that condoms are used to prevent sexually transmitted diseases, maybe one should think about finding the right person and getting married first.

Having Frenzy use FX wraps to market to teenagers is not a good idea because it degrades our society which upholds strict values such as human dignity, respect and togetherness of the family. It also promotes sexual promiscuity among the youth.

Frenzy condoms shouldn't be marketed at all, especially to teenagers. These ads violated the Advertising Code of Ethics, Article 1, Section 8, which says,
“Advertising has a social, economic, and cultural responsibility to the community and the advertiser’s interest should take into account community interest.”

Thank you to Jox, 61 and to those who suggested that Frenzy condoms should be SPANK'd. We strongly agree with you.

What else do you have to say about Frenzy condoms?

Bingo Biscuits...

Erine says...

Hmm... I don't know whether the mall meeting was intended to bring some humor into this ad or just mainly an attention grabber targeted for teens. What I do know though is that the ad's abruption (surprise factor) is rather insulting on the part of the women since the guy who brought Bingo cookies got turned off when he saw a fat girl in pink and thought she was the one he was supposed to meet. What the execution basically shows is the fact that there are certain - shall we say - imperfections in society (e.g. homosexuality, plain simple ugliness and obesity) that we find unappealing and that we would rather avoid them, but then again, why show them? If a fat person (forgive me for the term) would watch that TV commercial... just try to guess what his (or in this case, her) reaction would be?

Sure the execution is not sexually implicit, I'll say that much for it, but then again what does showing a mall meeting have to do with the crunchiness of Bingo cookie sandwiches? These are snack foods that are being advertised, so if the client company or agency believes that crunchiness of Bingo cookie sandwiches is the unique selling proposition for this product, then show it in a straightforward manner!

One last thing before I finish this entry: If you want a great example of a snack food advertisement, then look for the old Chippy TV ads. If some of you remember that one where a barkada watches a horror flick then suddenly a white lady appears and steals their last bag of Chippy, you'll know what I mean. At the end of that commercial, the guys decide to go after her - completely disregarding the fact that they are up against a ghostly figure, since its THEIR chips that she stole! Now, that's a great commercial! ^_^

Here's something useful that our group found in the Philippine Advertising Code of Ethics, Check it out:

Advertising Code of Ethics – Art. IV, Sec. 2, # 2

“Neither should advertisements directly or indirectly disparage, ridicule, criticize or attack any natural person or groups of persons especially on the bias of gender , social or economic class, religion, race or nationality.”

In layman's terms: Don't put any messages that can insult certain types of people (in this case, overweight people)

Bottomline: Spank this ad! Not becuase its sexually implicit but because the execution simply has nothing to do with the brand's unique selling proposition! (The ad is unethical because it carries an insulting message).

Bingo Biscuits - Eyeball

Bingo Biscuits by Monde...

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