Jewelz writes...
Here's another one of Dingdong's BENCH ads along Guadalupe... There are so many oversized billboards showing him. Do you think these billboards promote the value of decency and courtesy when it shows a person in his underwear? SPANK'd!
*taken from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWC62cATBW5sX4PbezbAp02R3aFBKc6NmuMv7jteEVZYf2m7uSkJkbH6Lrz1a4B6_XyGB3qOgTBkA7PEal7eReB2fJkdzLGRz1VasPtBKFjoU1nv3WSKweZk4nqVxRgpkWc341vmiTTPno/s1600-h/dingdong-dantes-bench.jpg
In the Advertising Code of Ethics, ARTICLE 1 STATEMENT OF GENERAL PRINCIPLES,
Section 9, states, "Advertising and its practitioners are encouraged to promote theIn the Advertising Code of Ethics, ARTICLE 1 STATEMENT OF GENERAL PRINCIPLES,
following additional values:
1. National unity
2. Respect for human dignity and the rights of all
3. Decency and courtesy
4. Respect for religious beliefs, customs and traditions
5. Pride in things Filipino
6. Respects for law and authority
7. Adherence to principles of justice, honesty and fair play
8. Dignity of labor
9. Environmental concern."
This ad definitely does not promote respect for human dignity. If it did, it would not have shown Dingdong only wearing briefs. Instead, he chose to pose and reveal parts of his body which should be kept private. Where is the decency here? I think this ad definitely is a distraction because it reveals everything.
Furthermore, this BENCH ad violates Article IV Section 1 of the Advertising Code of Ethics, Number 4 and 5 which states, "Profanity, obscenity and vulgarity, or presentations which are offensive to contemporary standards of decency of morals, shall not be allowed, even when understood only by a part of the audience." and "Indecent exposure of the human body shall not be allowed. Some exposure of the human body may be allowed in advertisements when in good taste and relevant to the product or service being advertised, the situation being portrayed or the audience being addressed."
I think Bench should think of another strategy to market their underwear. They have been showing too much obscene billboards. It may bring them money for now, but they are degrading the morals of society. We should uphold what is right and true and respect the privacy of others.
*Thanks to MM, one of our readers who suggested that this ad should be SPANK'd!
What do you think?
9 comments:
Ewww.. I could imagine how big everything is on an oversized billboard!
artistically peaking, it's a perfect picture of human physique
i really have problems with bench ads, they really manage to take away art in everything. i mean even if the private parts are covered they cannot feature any ad with decency
i really have problems with bench ads, they really manage to take away art in everything. i mean even if the private parts are covered they cannot feature any ad with decency
i really have problems with bench ads, they really manage to take away art in everything. i mean even if the private parts are covered they cannot feature any ad with decency
i really have problems with bench ads, they really manage to take away art in everything. i mean even if the private parts are covered they cannot feature any ad with decency
i really have problems with bench ads, they really manage to take away art in everything. i mean even if the private parts are covered they cannot feature any ad with decency
i would like to comment that in upholding the human dignity of the person it is important that we should not portray man as a means or object to sell. in this ad man is featured desirable in order to generate sales
our team agrees with all of your opinions. bench advertisements (although not all) really are degrading to human dignity and portray their models as objects. what makes their ads worse is that they are placed in areas (malls and billboards) that are seen by not only their supposed target market but also by children.
if it is possible for a lot of bench's competitors to advertise in a decent manner than it is possible for bench to advertise more responsibly. bench should be ashamed of what they are doing. our team has already tried to call their attention regarding this matter but so far they have not yet responded. if they were really responsible marketers and advertisers and if they thought of the good of the public they might change the way they advertise.
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