Jaymee's response to Spice Up Your Life

Now here's my reply!!definitely this ad needs to be spank'd! why? well, just look at the execution of this "spice up your life" print advertisement! my groupmates and i really got shocked when we saw this ad. it shocked us because our fellow Filipinos was the one who did this kind of execution. it was so surprising that coming from a very conservative and conventional race, our fellow countrymen was able to do this type of ad. the execution was so loud and humiliating for the female model lying on a bed of chilis, wearing nothing. it is also sad to know that people tend to use unethical forms of execution just so they could hoard attention from their audiences and later on increase the sales of the product they have advertised--without giving consideration on the dignity of the female model; also, without giving consideration on what and how the viewers may react on this advertisement. worse, they neglected to consider the fact that what they have done may have longterm, bad psychological effects on the audiences of their ad (depending on how differing persons would absorb this kind of visual).

Special Addition to this ad:

It is also very important to note that this print advertisement has violated the Code of Ethics in its own way. Using the Advertising Code of Ethics, it has violated Article IV Section 1, numbers 4-6, which points out that any type of advertisement should not in any way depict profane, obscene and vulgar visuals. Also, this ad has indecently exposed the human body, which violated the said parts of the code of ethics. Lastly, it has elicited a "double meaning" execution.

- Jaymee Mariano