Max by Revicon gets SPANK'd


Jewelz believes...


Although Max by Revicon no longer shows this ad on television, I still think that they should get SPANK'd for showing it on local TV. There are many children watching local TV shows and they too are exposed to its sexual connotations. When children see this behavior, they may think that it is okay and it is being accepted, when in reality it is NOT.

At first we think the ad is for extra energy and exercise, however, in the end the girl sits up and we realize that this is for married men because of its sexual content.

This ad should be targeted to married men and should not be broadcasted on television. They should use other forms of advertising such as direct marketing to avoid those outside their target market from viewing it.

This TV commercial violated the Advertising Code of Ethics - Article IV, Sec. 1, # 6, which states,
“Advertisements should not depict or exploit persons as sex objects and should not carry any sexual entendres.” According to Oxford English Dictionary, sexual entendres means having a double sense or meaning. This TV commercial suggests that the man and woman were doing the sexual act. This ad is SPANK'd!

What's your say?

13 comments:

kit Palabyab said...

i totally agree, it should be targeted to married men. i think, in adition to targeting it properly is when they air the comercial so that at least there's less chance of kids seeing it.

kudos guys

Anonymous said...

I believe that this commercial should be Spank'd. There is insinuation about sex in this Ad.
We dont want to risk the good moral values of the Filipino Children.
Sex is a very sacred thing between a husband & a wife.
Vitamins could be advertised with good health in mind, therefore there are many ways to present it withoput harming the innocent mind of children.

Parent said...

Agree. Don't show those kinds of ads on TV. Children shouldn't be seeing this!

Anonymous said...

Seriously.. I saw the commercial and I didn't see anything wrong with it.

You people have very filthy minds to think this should be "spank'd" because you see a man and a woman, and all those other reasons you mentioned.

Where on earth is the sexual content? The man is not even lying on top of the woman. How is this supposed to target married men? Did you even get the purpose of the ad? It was an ad to showcase that Revicon MAX is for energy -- which is what the guy was exactly doing -- PUSH-UPS.

Does anyone even have sex that way? That would be awfully awkward!

You have got to see the ads in the US before you react this way. You might get tired of "spanking" US ads just because they are all designed this way -- to capture our attention.

Don't blame the advertisers for the way they present their ads, blame yourselves for having close minds. They rely on you to interpret their ads properly. It's not their job alone!

Anonymous said...

Also, if it's targeting married men, how do you want Revicon to publicize the ad? Is there any other medium well-suited for married men (of which mostly are couch potatoes) than television? If it's for married men, then television is a great medium!

Thumbs DOWN!

Halina said...

Ang labo! lahat nlang ba ng hubad tingin niyo bastos?
Gusto niyo ba puro gulay at anghel nlang ang nakikita niyo sa tv? Buti nga yun na sexy yung mga pinapakita sa tv. maganda katawan. its supposed to encourage other people to be healthy--EVEN for the lamest reason and that is sex.

Mitch said...

Dude! Children will not understand what this is unless they're having sex themselves. ano ba yan. You guys should bash some other ads with true bashable content. hindi lang yung puro nakahubad.

Mitch said...

Dude! Children will not understand what this is unless they're having sex themselves. ano ba yan. You guys should bash some other ads with true bashable content. hindi lang yung puro nakahubad.

Jewelz said...

To the anonymous who said...
Seriously.. I saw the commercial and I didn't see anything wrong with it.

You people have very filthy minds to think this should be "spank'd" because you see a man and a woman, and all those other reasons you mentioned.

Where on earth is the sexual content? The man is not even lying on top of the woman. How is this supposed to target married men? Did you even get the purpose of the ad? It was an ad to showcase that Revicon MAX is for energy -- which is what the guy was exactly doing -- PUSH-UPS.

Does anyone even have sex that way? That would be awfully awkward!

You have got to see the ads in the US before you react this way. You might get tired of "spanking" US ads just because they are all designed this way -- to capture our attention.

Don't blame the advertisers for the way they present their ads, blame yourselves for having close minds. They rely on you to interpret their ads properly. It's not their job alone!

I say that...
This TV commercial violated the Advertising Code of Ethics - Article IV, Sec. 1, # 6, which states,
“Advertisements should not depict or exploit persons as sex objects and should not carry any sexual entendres.” This TV commercial suggests that the man and woman were doing the sexual act. This ad is SPANK'd!

Thank you for your insightful comment. I disagree though. I believe that the message of the ad was for men to have more energy so they can spend some time with their wives. If it were a message for more ENERGY to do PUSH UPS, why would they need to put a woman in the end? You don't do push ups beside women who are lying down.

In the US, these ads may be acceptable and clearly the ads have already clouded your mind because you seem to think that having sexual content means two people having sex in front of you, which is not the case. If these are the ads that are being shown on television today and you find the acceptable, how much more 10 years from now? I really hope you will be able to figure out what's right and wrong.

Jewelz said...

To the Anonymous who said...
Also, if it's targeting married men, how do you want Revicon to publicize the ad? Is there any other medium well-suited for married men (of which mostly are couch potatoes) than television? If it's for married men, then television is a great medium!

Thumbs DOWN!

JEWELZ:
Thank you for your comment. I'm glad you brought this up because there are many ways to reach married men aside from broadcasting on TV. Advertisers can use direct marketing where they can mail letters to married men. Advertisers can find a way to generate a database where the advertisers can talk to married men and have a less chance of having children exposed to the advertisements.

Arthur said...

For those proponents of this commercial, and appears to like it so much, would you like your growing children to look at it many times if you have any, or by your younger sisters or brothers for that matter? Maybe you people grew up in a family setting in which the environment has the same atmosphere! Exercise is good if you do it properly. Doing push-ups is intended to make your upper-body muscles tone and strong. Doing push- ups in a manner that this commercial did is provocative in nature. If the intent is just push ups, then do it right! Doing it by injecting movements that can be misconstrued as sexual activity is not right by any means. If they want to show proper push-ups, then they can observed it in the gym. This is a classic perverted act by the advertiser just to get attention. I do not tolerate this type of indecency nor I condone it. The proponents apparently lacks understanding about push-ups and or shortminded themselves because they dont exercise at all. Based on their statements made about this commercial, it can be concluded that they like to watch sleashy commercials, read adulterated magazines, etc. Heck, if they want this particular ad, they should access other internet subject which contain their favorite shows! This ad must be spank.

Anonymous said...

THANKS FOR BEING A MODEL ON THE EFFECTS OF UNETHICAL ADVERTISEMENTS. That's exactly what happens to people when they continuously watch ads like these. They become numb to what is being shown and can't tell the difference between SEXUAL CONTENT and ENERGY! Good thing there are websites like these to SLAP people like you back to reality! For you it seems okay and acceptable and that just shows the VALUES that you uphold.. It's really sad how you have been affected by ads like these.. but its REALITY.



To: anonymous said...
Seriously.. I saw the commercial and I didn't see anything wrong with it.

You people have very filthy minds to think this should be "spank'd" because you see a man and a woman, and all those other reasons you mentioned.

Where on earth is the sexual content? The man is not even lying on top of the woman. How is this supposed to target married men? Did you even get the purpose of the ad? It was an ad to showcase that Revicon MAX is for energy -- which is what the guy was exactly doing -- PUSH-UPS.

Does anyone even have sex that way? That would be awfully awkward!

You have got to see the ads in the US before you react this way. You might get tired of "spanking" US ads just because they are all designed this way -- to capture our attention.

Don't blame the advertisers for the way they present their ads, blame yourselves for having close minds. They rely on you to interpret their ads properly. It's not their job alone!

Erine said...

To Anonymous who said:

Seriously.. I saw the commercial and I didn't see anything wrong with it.

You people have very filthy minds to think this should be "spank'd" because you see a man and a woman, and all those other reasons you mentioned.

Where on earth is the sexual content? The man is not even lying on top of the woman. How is this supposed to target married men? Did you even get the purpose of the ad? It was an ad to showcase that Revicon MAX is for energy -- which is what the guy was exactly doing -- PUSH-UPS.

Does anyone even have sex that way? That would be awfully awkward!

I say:

Just because an ad doesn't show someone having sex means its not unethical. The sad reality is that there are other ways to show such things in a subtle manner. This particular TVC speaks of restoring youthful performance but for what? Push ups? Or more quality intimate time to spend with their wives? We do know full well that this product is for married men who are in their late forties or fifties, mind you.

The point of this project is to show that there are ads that can carry unethical content in a subtle manner, that's why we post not just the ads that picture nearly naked people, but also those that have subliminal and manipulative content. I do hope for your sake that you take time to read the other comments on this post and see why it and other ads like this are considered unethical.